Press Kit

What's A Press Kit And What's It For? by Ely Anne Vedar

press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Press kits are often distributed to announce a release or for a news conference.

Press kits are typically used for:

A media kit often accompanies a media release

  • Product launches

  • New company launch

  • Mergers and acquisitions

  • News conferences

  • Announcements of special events, industry trade shows or exhibitions

  • Accompany a press release or media release

  • Notify the media of any newsworthy event within a company's sphere of activities

Check out examples of Press Kits we’ve created in the past for clients:

Schedule a consultation with us today to review and revive your brand’s current press kit today! Don’t have one? We can get started today!