A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Press kits are often distributed to announce a release or for a news conference.
Press kits are typically used for:
A media kit often accompanies a media release
New company launch
Mergers and acquisitions
Announcements of special events, industry trade shows or exhibitions
Accompany a press release or media release
Notify the media of any newsworthy event within a company's sphere of activities
Check out examples of Press Kits we’ve created in the past for clients:
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