What's A Boilerplate? by Ely Anne Vedar

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Although often overlooked, the company boilerplate is an important part of any PR campaign.

A company boilerplate is usually one paragraph of text about the company that goes at the bottom of all its press releases, media alerts and often call sheets that are sent to all parties involved with a social media/marketing campaign. This text describes the company, its purpose, and often, its size, presence, and chief locations.

The boilerplate text is standardized, i.e. it is used on every press release with little to no change. You might make a few minor tweaks for different releases, but the overall text remains largely the same. If a company changes its boilerplate copy, it’s usually just to update some facts.

The usefulness of a boilerplate:

  • Saves time: Every press release requires an about section. Having a polished and proven boilerplate text ready saves you tons of time when you’re drafting a new release.

  • SEO: The boilerplate text is repeated across all your press releases which are subsequently published by hundreds of sites. Adding your target keywords in the text ensures that your business name gets associated with said keywords. You can also add keyword-rich links in the boilerplate for added SEO benefits.

  • CTAs: You can add targeted CTAs in your boilerplate and direct all traffic to a relevant page.

  • Easier searchability: Journalists researching your business can search for your boilerplate text and find all press releases from your company. Alternatively, adding relevant keywords to the press release ensures that journalists can find your release when searching through a press release database.

Examples of boilerplates:


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What's CBD? by Ely Anne Vedar


Cannabidiol (CBD) is a naturally occurring compound found in the resinous flower of cannabis, a plant with a rich history as a medicine going back thousands of years. Today the therapeutic properties of CBD are being tested and confirmed by scientists and doctors around the world. A safe, non-addictive substance, CBD is one of more than a hundred “phytocannabinoids,” which are unique to cannabis and endow the plant with its robust therapeutic profile.

Many people are seeking alternatives to pharmaceuticals with harsh side effects – medicine more in synch with natural processes. By tapping into how we function biologically on a deep level, CBD can provide relief for chronic painanxietyinflammationdepression and many other conditions.

Extensive scientific research - much of it sponsored by the U.S. government - and mounting anecdotal accounts from patients and physicians highlight CBD’s potential as a treatment for a wide range of maladies, including (but not limited to):


What's A Press Kit And What's It For? by Ely Anne Vedar

press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Press kits are often distributed to announce a release or for a news conference.

Press kits are typically used for:

A media kit often accompanies a media release

  • Product launches

  • New company launch

  • Mergers and acquisitions

  • News conferences

  • Announcements of special events, industry trade shows or exhibitions

  • Accompany a press release or media release

  • Notify the media of any newsworthy event within a company's sphere of activities

Check out examples of Press Kits we’ve created in the past for clients:

Schedule a consultation with us today to review and revive your brand’s current press kit today! Don’t have one? We can get started today!