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What's A Press Kit And What's It For?

April 04, 2019 by Ely Anne Vedar in Tips

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Press kits are often distributed to announce a release or for a news conference.

Press kits are typically used for:

A media kit often accompanies a media release

  • Product launches

  • New company launch

  • Mergers and acquisitions

  • News conferences

  • Announcements of special events, industry trade shows or exhibitions

  • Accompany a press release or media release

  • Notify the media of any newsworthy event within a company's sphere of activities

Check out examples of Press Kits we’ve created in the past for clients:

Schedule a consultation with us today to review and revive your brand’s current press kit today! Don’t have one? We can get started today!

April 04, 2019 /Ely Anne Vedar
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