What's A Boilerplate? / by Ely Anne Vedar

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Although often overlooked, the company boilerplate is an important part of any PR campaign.

A company boilerplate is usually one paragraph of text about the company that goes at the bottom of all its press releases, media alerts and often call sheets that are sent to all parties involved with a social media/marketing campaign. This text describes the company, its purpose, and often, its size, presence, and chief locations.

The boilerplate text is standardized, i.e. it is used on every press release with little to no change. You might make a few minor tweaks for different releases, but the overall text remains largely the same. If a company changes its boilerplate copy, it’s usually just to update some facts.

The usefulness of a boilerplate:

  • Saves time: Every press release requires an about section. Having a polished and proven boilerplate text ready saves you tons of time when you’re drafting a new release.

  • SEO: The boilerplate text is repeated across all your press releases which are subsequently published by hundreds of sites. Adding your target keywords in the text ensures that your business name gets associated with said keywords. You can also add keyword-rich links in the boilerplate for added SEO benefits.

  • CTAs: You can add targeted CTAs in your boilerplate and direct all traffic to a relevant page.

  • Easier searchability: Journalists researching your business can search for your boilerplate text and find all press releases from your company. Alternatively, adding relevant keywords to the press release ensures that journalists can find your release when searching through a press release database.

Examples of boilerplates:

HAKUNA SUPPLY

Hakuna Supply is Rooted in Thousand Oaks and was sprouted in 2016. Grown with our problem free philosophy, we believe in transparent customer service and giving back more than we take. From our products to our team members which include veterans, students and individuals of diverse backgrounds, we are all about embracing our differences to create a better environment.

For more information visit, www.hakunasupply.com.

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